We appreciate your interest in our company. Data protection is of particular importance to the management of Heinerich GmbH. The use of the Heinerich GmbH website is generally possible without providing any personal data. However, if a data subject wishes to make use of specific services offered by our company via our website, the processing of personal data may become necessary. Where the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.
The processing of personal data, such as a person’s name, address, email address or telephone number, is always carried out in accordance with the General Data Protection Regulation (GDPR) and the applicable national data protection regulations governing Heinerich GmbH. Through this Privacy Policy, we aim to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this Privacy Policy informs data subjects about the rights to which they are entitled.
As the controller responsible for processing, Heinerich GmbH has implemented numerous technical and organisational measures to ensure the most comprehensive protection possible of the personal data processed through this website. Nevertheless, internet-based data transmissions may generally contain security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
This Privacy Policy is based on the terminology used by the European legislator when adopting the General Data Protection Regulation (GDPR). Our Privacy Policy is intended to be easy to read and understand for the public, our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
Within this Privacy Policy, we use, among others, the following terms:
Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
Processing means any operation or set of operations which is performed on personal data, whether or not by automated means. This includes, in particular:
Restriction of processing means the marking of stored personal data with the aim of limiting its future processing.
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that person’s work performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Pseudonymisation means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data cannot be attributed to an identified or identifiable natural person.
The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
A processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
A recipient is a natural or legal person, public authority, agency or another body to whom personal data is disclosed, regardless of whether that recipient is a third party.
A third party is any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor, or persons authorised to process personal data under the direct authority of the controller or processor.
Consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which they, through a statement or a clear affirmative action, signify agreement to the processing of personal data relating to them.
The controller within the meaning of the General Data Protection Regulation (GDPR), other applicable data protection laws in the Member States of the European Union, and other provisions relating to data protection is:
Heinerich GmbH
Zeppelinstraße 13
74385 Pleidelsheim
Germany
Phone: +49 7144 82780
Email: info@heinerich.de
Website: https://www.heinerich.de
The Data Protection Officer of the controller is:
Mr. Daniel Stelter
Heinerich GmbH
Zeppelinstraße 13
74385 Pleidelsheim
Germany
Phone: +49 7144 82780
Email: d.stelter@heinerich.de
Website: https://www.heinerich.de
Any data subject may contact our Data Protection Officer at any time with questions or suggestions regarding data protection.
The websites of Heinerich GmbH use cookies. Cookies are text files that are stored on a computer system via an internet browser.
Many websites and servers use cookies. Many cookies contain a unique cookie ID. This unique identifier allows websites and servers to distinguish the specific browser in which the cookie was stored from other browsers containing different cookies.
By using cookies, Heinerich GmbH can provide users of this website with more user-friendly services that would not be possible without the use of cookies.
Cookies allow us to optimise the information and services provided on our website in the interests of the user. They also enable us to recognise returning visitors, making it easier to use our website. For example, users do not have to re-enter their login credentials each time they visit a website that uses cookies. Another example is the shopping cart cookie used by online shops, which remembers the items placed in the virtual shopping cart.
Users may prevent the setting of cookies at any time by adjusting the settings of their internet browser and may permanently object to the use of cookies. Cookies that have already been set can also be deleted at any time using an internet browser or other software programs. If cookies are disabled, some functions of this website may not be fully available.
Every data subject has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to whom the personal data has been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, or on a contract pursuant to Article 6(1)(b) GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability pursuant to Article 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that doing so does not adversely affect the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact any employee of Heinerich GmbH at any time.
Every data subject has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to the processing of personal data concerning them based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on those provisions.
In the event of an objection, Heinerich GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights and freedoms of the data subject, or unless the processing serves the establishment, exercise or defence of legal claims.
Where Heinerich GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing purposes. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to processing for direct marketing purposes, Heinerich GmbH will no longer process the personal data for those purposes.
In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may contact any employee of Heinerich GmbH or any other authorised employee directly.
Furthermore, in connection with the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise their right to object by automated means using technical specifications.
The controller has integrated Google AdSense on this website. Google AdSense is an online advertising service that enables advertisements to be displayed on third-party websites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party websites according to the content of those websites. Google AdSense enables interest-based targeting of internet users by creating individual user profiles.
The operating company of the Google AdSense component is:
Alphabet Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043-1351
USA
The purpose of the Google AdSense component is to display advertisements on our website. Google AdSense places a cookie on the data subject’s information technology system. The nature and purpose of cookies have already been explained above.
By setting the cookie, Alphabet Inc. is enabled to analyse the use of our website. Whenever an individual page of this website containing a Google AdSense component is accessed, the internet browser on the data subject’s device automatically transmits data to Alphabet Inc. for the purposes of online advertising and commission settlement.
As part of this technical process, Alphabet Inc. obtains knowledge of personal data, including the data subject’s IP address, which is used, among other things, to determine the origin of visitors and clicks and subsequently to calculate advertising commissions.
As described above, the data subject may prevent the setting of cookies at any time by adjusting the settings of their internet browser and thereby permanently object to the setting of cookies. Such a browser setting will also prevent Alphabet Inc. from placing a cookie on the data subject’s information technology system. In addition, cookies already set by Alphabet Inc. may be deleted at any time using an internet browser or other software applications.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a small graphic embedded in web pages that enables log file recording and analysis, allowing statistical evaluations to be carried out. Based on the embedded tracking pixel, Alphabet Inc. can determine whether and when a webpage has been opened by a data subject and which links have been clicked. Tracking pixels are used, among other things, to analyse visitor traffic on a website.
Through Google AdSense, personal data and information, including the IP address required for the collection and billing of displayed advertisements, are transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States. Alphabet Inc. may disclose the personal data collected through this technical process to third parties where permitted or required.
Further information about Google AdSense is available at:
https://www.google.com/adsense/
The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google Ads that enables businesses to display advertisements to users who have previously visited their website. The integration of Google Remarketing allows businesses to create user-specific advertising and display advertisements that are relevant to the interests of internet users.
The operating company of Google Remarketing is:
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043-1351
USA
The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing enables us to display advertisements through the Google advertising network or on other websites that are tailored to the individual interests and needs of internet users.
Google Remarketing places a cookie on the data subject’s information technology system. The nature and purpose of cookies have already been explained above. By setting the cookie, Google is able to recognise visitors to our website when they subsequently visit other websites that are also members of the Google advertising network.
Each time a website containing Google Remarketing is accessed, the internet browser automatically identifies itself to Google. During this technical process, Google obtains personal information such as the user’s IP address and browsing behaviour, which Google uses, among other things, to display interest-based advertising.
The cookie stores personal information, including the websites visited by the data subject. Whenever our website is visited, personal data, including the IP address of the data subject’s internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States and may be disclosed to third parties where permitted or required.
As described above, the data subject may prevent the setting of cookies at any time by adjusting the settings of their internet browser and thereby permanently object to the use of cookies. Such browser settings will also prevent Google from placing a cookie on the data subject’s information technology system. Furthermore, cookies already set by Google may be deleted at any time using an internet browser or other software applications.
The data subject also has the option to object to Google’s interest-based advertising. To do so, they must visit the following link from each browser they use and adjust the desired advertising settings:
https://adssettings.google.com/
Further information and Google’s applicable Privacy Policy can be found at:
https://policies.google.com/privacy
The controller has integrated the Google+ button as a component of this website. Google+ is a social network.
A social network is an online community that generally enables users to communicate with one another and interact in a virtual environment. It serves as a platform for exchanging opinions and experiences and allows users to share personal or business-related information. Google+ enabled users to create personal profiles, upload photographs and connect with other users through friend requests.
The operating company of Google+ was:
Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043-1351
USA
Whenever an individual page of this website containing a Google+ button is accessed, the internet browser on the data subject’s device automatically downloads the corresponding Google+ button from Google.
As part of this technical process, Google receives information about which specific page of our website has been visited.
Further information about Google+ was previously available at:
https://developers.google.com/+/
If the data subject is logged into Google+ while visiting our website, Google recognises which specific pages are visited throughout the duration of the visit. This information is collected through the Google+ button and associated with the data subject’s Google+ account.
If the data subject clicks one of the Google+ buttons integrated into our website and thereby submits a Google +1 recommendation, Google associates this information with the user’s personal Google+ account and stores the corresponding personal data.
Google stores the +1 recommendation and may make it publicly available in accordance with the privacy settings and terms accepted by the data subject. A +1 recommendation submitted on this website may subsequently be displayed together with other personal information, such as the name and profile picture of the Google account, within other Google services, including Google Search results, the user’s Google account, other websites, or in connection with advertisements.
Furthermore, Google may associate the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving and optimising its various services.
Google receives information that the data subject has visited our website whenever the data subject is logged into Google+ at the time of accessing our website, regardless of whether the Google+ button is clicked.
If the data subject does not wish personal data to be transmitted to Google, they can prevent such transmission by logging out of their Google+ account before accessing our website.
Further information and Google’s applicable Privacy Policy can be found at:
https://policies.google.com/privacy
Additional information regarding the Google +1 button was previously available at:
https://developers.google.com/+/web/buttons-policy
The controller has integrated Jetpack on this website. Jetpack is a WordPress plugin that provides website operators with additional functionality. Among other things, Jetpack enables website operators to obtain an overview of website visitors. It also helps increase visitor numbers by displaying related posts and publications and by enabling visitors to share content. In addition, Jetpack includes security features that help protect websites against brute-force attacks. It also optimises and accelerates the loading of images embedded on the website.
The operating company of the Jetpack plugin is:
Automattic Inc.
132 Hawthorne Street
San Francisco, CA 94107
USA
Automattic uses the tracking technology of:
Quantcast Inc.
201 Third Street
San Francisco, CA 94103
USA
Jetpack places a cookie on the data subject’s information technology system. The nature and purpose of cookies have already been explained above.
Whenever an individual page of this website containing a Jetpack component is accessed, the internet browser on the data subject’s device automatically transmits data to Automattic for analytical purposes.
As part of this technical process, Automattic receives data that is subsequently used to generate statistics regarding visits to the website. The collected data is used to analyse the behaviour of visitors accessing the controller’s website and to optimise the website accordingly.
The data collected through the Jetpack component is not used to identify the data subject without first obtaining their separate explicit consent.
The data is also made available to Quantcast, which processes the information for the same purposes as Automattic.
As described above, the data subject may prevent the setting of cookies at any time by adjusting the settings of their internet browser and thereby permanently object to the use of cookies. Such browser settings will also prevent Automattic or Quantcast from placing cookies on the data subject’s information technology system. Cookies already set by Automattic may also be deleted at any time using an internet browser or other software applications.
Furthermore, the data subject may object to the collection of data generated by the Jetpack cookie relating to the use of this website and to the processing of such data by Automattic and Quantcast.
To do so, the data subject must click the opt-out button available at:
https://www.quantcast.com/opt-out/
This will place an opt-out cookie on the data subject’s information technology system. If cookies are deleted after opting out, the data subject must revisit the link and set a new opt-out cookie.
Please note that setting the opt-out cookie may result in certain functions of this website no longer being fully available.
Automattic’s Privacy Policy is available at:
https://automattic.com/privacy/
Quantcast’s Privacy Policy is available at:
https://www.quantcast.com/privacy/
The controller has integrated the Shariff component on this website. Shariff provides privacy-friendly social media buttons. It was originally developed for the German computer magazine c’t and is published via GitHub, Inc.
The developer of the component is:
GitHub, Inc.
88 Colin P. Kelly Jr. Street
San Francisco, CA 94107
USA
Normally, the button solutions provided by social networks transmit personal data to the respective social network as soon as a user visits a website containing a social media button.
By using the Shariff component, personal data is only transmitted to the respective social network when the visitor actively clicks one of the social media buttons.
Further information about the Shariff component is available from c’t Magazine at:
The purpose of using the Shariff component is to protect the personal data of visitors to our website while still allowing us to integrate social media sharing buttons.
Further information and GitHub’s Privacy Policy are available at:
https://docs.github.com/en/site-policy/privacy-policies/github-privacy-statement
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